Graphic Designing Career Scope in India and Job Opportunities

Graphic Designing Career Scope in India and Job Opportunities

A career in graphic designing is one of the most popular professions these days. If you are a creative thinker and you like designing and creativity then you can become a graphics designer.

Graphic designing has become one of the most popular career choices of today’s generation and

If you are planning your career in graphic designing and looking forward to know career scope in Graphic designing, job opportunities and salary packages in graphic designing field then this article is for you.

In this article, I have mentioned graphic designing career scope, career options, graphic designing jobs and graphic designers salary in India.

Growing Demand for graphics designers

Demand for graphics designers is growing due to growth of digital media, social media, digital marketing and digital printing. Companies are continuously looking for professional and talented graphic designers with good designing skills and knowledge of various tools like Corel Draw, Adobe Photoshop and Adobe Illustrator etc.

Digital marketing companies, web designing companies and social media marketing companies also hire graphic designers in their creative and design team.

What is Graphic Designing?

Now you might be wondering, we are talking about career scope in graphic designing, but what exactly is graphic designing and what does graphic designers do?

According to the American Institute of Graphic Arts (AIGA) graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.”

Graphics designing is a skill or a profession that involves designing visual concept using computer software or by hand to communicate idea, message and information. Graphic designs are also used for marketing and branding purpose.

These visuals can be as simple as a business logo, or as complex as page layouts on a website.

Who is Graphic Designer?

A graphic designer is a person or you may say is a job title for a person who is responsible for designing creative graphics using computer software or by hand.

In simple words, a person who knows how to use various graphic designing software to make web graphics, banners, creative posts for social media, logo, business cards, brochures etc.

This is typical job role of a graphic designer in India.

What does graphic designers do?

Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.

  • Logo design – a logo is the most important aspect of the company as it helps the company create brand awareness. a graphic designer helps create a logo for the company in accordance with its niche and mission of the company.
  • Infographics – a graphic designer he creates various infographics like brochures, magazines, poster banner, etc of the company.
  • Social media graphics- a graphic designer helps in designing various social media graphics that help create brand engagements via various social media platforms like Facebook .instagram, Pinterest, etc.

Graphic designers typically do the following:

  • Meet with clients or the art director to determine the scope of a project
  • Use digital illustration, photo editing software, and layout software to create designs
  • Create visual elements such as logos, original images, and illustrations that help deliver a desired message
  • Design layouts and select colors, images, and typefaces to use
  • Present design concepts to clients or art directors
  • Incorporate changes recommended by clients or art directors into final designs
  • Review designs for errors before printing or publishing them

Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.

Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers, who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.

Graphic design is important to marketing and selling products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.

Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used on retail products packaging, and others may work on the visual designs used on book jackets.

Graphic designers need to keep up to date with the latest software and computer technologies in order to remain competitive.

Some individuals with a background in graphic design become postsecondary teachers and teach in design schools, colleges, and universities.

Some graphic designers may specialize in the field of experiential graphic design. These designers work with architects, industrial designers, landscape architects, and interior designers to create interactive design environments, such as museum exhibitions, public arts exhibits, and retail spaces.

Common graphic design jobs

With technological advancements introducing new types of graphic design, there has also been an emergence of new graphic design jobs. This evolution has changed the entire landscape of careers in this field.

Demand for “traditional” graphic designers who work primarily for print publishers has fallen substantially, but that doesn’t tell the whole story. Employment of graphic designers in computer systems design services is projected to grow by 24 percent through 2028, according to the Bureau of Labor Statistics (BLS).1 Much of this demand is spurred by business’ and organizations’ increased need for digital graphics and imagery as they aim to increase their digital presence.

So with that said, what are some common graphic design job titles? We analyzed more than 30,000 job postings calling for a graphic design degree over the past year.2 The data helped us determine the most common job titles:

  • Graphic designer
  • User experience (UX) designer
  • Web designer
  • Art director
  • Creative director

As you can see, once armed with the proper knowledge and training, there are several graphic design job options out there. You have the ability to cater your career to your personal skills and interests.

Graphic designers generally work in studios, where they have access to drafting tables, computers, and the software necessary to create their designs. Although many graphic designers work independently, those who work for specialized graphic design firms often work as part of a design team. Many graphic designers collaborate with colleagues or work with clients on projects.

Work Schedules

Graphic designers’ schedules can vary depending on workloads and deadlines.

Those who are self-employed may need to adjust their workday to meet with clients in the evenings or on weekends. In addition, they may spend some of their time looking for new projects or competing with other designers for contracts.

How To Become a Graphic Designer

Graphic designers usually need a bachelor’s degree in graphic design or a related field. Candidates for graphic design positions should demonstrate their creativity and originality through a professional portfolio that features their best designs.

Education

A bachelor’s degree in graphic design or a related field is usually required. However, individuals with a bachelor’s degree in another field may pursue technical training in graphic design to meet most hiring qualifications.

The National Association of Schools of Art and Design accredits about 350 postsecondary colleges, universities, and independent institutes with programs in art and design. Most programs include courses in studio art, principles of design, computerized design, commercial graphics production, printing techniques, and website design. In addition, students should consider courses in writing, marketing, and business, all of which are useful in helping designers work effectively on project teams.

High school students interested in graphic design should take basic art and design courses in high school, if the courses are available. Many bachelor’s degree programs require students to complete a year of basic art and design courses before being admitted to a formal degree program. Some schools require applicants to submit sketches and other examples of their artistic ability.

Many programs provide students with the opportunity to build a professional portfolio of their designs. For many artists, including graphic designers, developing a portfolio—a collection of completed works that demonstrates their styles and abilities—is essential because employers rely heavily on a designer’s portfolio in deciding whether to hire the individual.

Graphic designers must keep up with new and updated computer graphics and design software, either on their own or through formal software training programs. Professional associations that specialize in graphic design, such as AIGA, offer courses intended to keep the skills of their members up to date.

Other Experience

Graphic designers often gain their initial experience through internships. Internships provide aspiring graphic designers an opportunity to work with designers and to experience the design process from concept to completion, in some cases while completing a design program.

Licenses, Certifications, and Registrations

Certification programs are generally available through software product vendors. Certification in graphic design software can demonstrate a level of competence and may provide a jobseeker with a competitive advantage.

Advancement

Experienced graphic designers may advance to chief designer, art director, or other supervisory positions.

Important Qualities

Analytical skills. Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by consumers to ensure they convey the client’s desired message.

Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using computer programs.

Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.

Computer skills. Most graphic designers use specialized graphic design software to prepare their designs.

Creativity. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a certain message on behalf of their clients.

Time-management skills. Graphic designers often work on multiple projects at the same time, each with a different deadline.

Conclusion

Graphic Designing is one of the great career nowadays. it’s creative field and if you are passionate about art and design then this can be very good career option for you. A graphic designer is in great demand as it is the need of every startups, company, and business.

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